Monthly Archives: February 2011

>The Black Hole of Lost Internet Sales

> Who Services Internet Sales Leads When Your Internet Salespeople are Busy with Customers? by Keith Shetterly, keithshetterly@gmail.com, Copyright 2009, 2011.  All Rights Reserved What happens to your dealership’s Internet lead coverage while your Internet Salesperson leaves their computer to … Continue reading

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>Speed Wins: Making the Most Sales from Vehicle Internet Leads

> by Keith Shetterly, keithshetterly@gmail.com Copyright 2009, 2011 All Rights Reserved For online vehicle sales, the Internet is the modern incarnation of the old saying “the early bird gets the worm.”  Customers will come to the dealership of the first … Continue reading

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>How to Sell Technology Products to Dealerships

> By Keith Shetterly, keithshetterly@gmail.comCopyright 2009 All Rights Reserved Technology products:  CRMs, websites, SEO/SEM, Social Media, telephony, and more . . . Well, it’s still very easy for a technology person to get excited by a technology sales pitch—but the … Continue reading

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>The Digital Divide – Thoughts from NADA 2011

> by Keith Shetterly, keithshetterly@gmail.com Copyright 2011 All Rights Reserved There I was having a great discussion at NADA with some high-powered folks in the digital realm, when I realized that they didn’t get something very important:  Many dealers are … Continue reading

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>Social Media Generates Sales: CONTENT Baby, CONTENT!!

> Content is the answer to how to sell via social media. Although content has been important since gossip was invented, the easiest modern example of the evolution of content-driven media is in the history of radio: In order to … Continue reading

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>Sales-Murder Forensics — Enough is Enough!

> By Keith Shetterly, keithshetterly@gmail.comCopyright 2011 All Rights Reserved Something that has often struck me in vehicle retail are the “forensic vendors”, all providing CSI-like (Crime Scene Investigation, not Customer Service Index) “after the sale was prevented” information.  Recorded calls … Continue reading

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>Mediocrity is a habit. Excellence is a choice!

> By Keith Shetterly, keithshetterly@gmail.comCopyright 2011 All Rights Reserved “Mediocrity is a habit. Excellence is a choice!“                                              — Keith Shetterly, 2010 There are certainly many people in the automotive industry who pursue excellence, and it … Continue reading

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