Monthly Archives: April 2011

>Series – "Internet Sales How To" #1: Support Your Price Quote!

> I taught at Brian Pasch’s 2011Automotive Marketing Bootcamp, and  I didn’t get to everything in my class because of time, of course.  However, besides ALWAYS having calls to action (more on that later), I have another tidbit of many tidbits for … Continue reading

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>Flushing Your Olympic Marketing Down the Drain of Bad Processes

> The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why:  Generating good traffic these days requires lots more than a newspaper, radio, or TV ad.  We’re all being shopped … Continue reading

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>RM: A Great Reputation Earned Must Also be Heard

> As a business, you always want the great reputation that comes with great sales and service experiences for your buyers, and that always begins at your dealership with great customer service before, during, and after the sale.  However, before … Continue reading

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>The Next Best Thing Won’t Fix Your Old Wrong Thing

> Allowing bad processes and paying for more marketing is much like another American Classic:  How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk … Continue reading

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